What makes a good logo?

Simplicity

One of the most important aspects of successful logo design is simplicity. There should be clean lines and few details like shading or other artistic touches. Colors should be limited to a few choices. Text should be limited to the brand name.

Recognitions

Your logo will be synonymous with your brand; it should be instantly recognizable in any format or medium. No matter what color, no matter what size, no matter what format, your logo should be identifiable as the image for your brand.

Uniqueness

If your logo is to be recognizable, it should also be unique. Common shapes may be used, but they should be altered to create a unique logo for your brand, through special coloring or other details. However, it is a much better idea to create a unique logo that uses a unique shape or item that is not likely to be used by another company.

Tone

Your logo must tell your audience a bit about your company. What are your values? What kind of products or services do you provide? While a simple logo may not be able to convey all this information, it should create a certain tone that reflects your brand.

Transferability

Your logo will be used on every item associated with your brand, including print materials, your website, your social media, and your e-mail list. It is important that your logo can not only be easily transferred to any of these mediums, but also that it will be recognizable in each of them.

Unpredictable

In the same way your logo should be unique, your logo should feature characteristics that aren’t too “trendy” or overused. It should be able to be flexible and dynamic, maintaining its integrity through minor modifications for any medium or use necessary.